Laser Teams Up with Top Gun: Maverick Promotion

Posted by Laser Marketing, 1st May 2022

Laser has been selected as a marketing partner by Paramount Pictures Australia for the release of Top Gun: Maverick. The partnership will see Laser play a significant role in the local promotion of the movie ahead of its Australian cinematic release on May 26 and includes a new consumer promotion where the ultimate ‘Top Gun’ will win a rare and highly collectible Maverick flight helmet and Jet Fighter experience.

In addition to the major prize, a wide range of limited-edition movie merchandise is also part of the prize pool, with consumers simply needing to purchase any Laser product in retail throughout May and then enter the competition via the Laser website. All Laser products will be branded with movie imagery and competition information.

Chris Lau, Laser Managing Director, commented:

“This is a major marketing partnership with one of the world’s biggest movie studios for one of the year’s most anticipated movies, so to say we are excited about our involvement in this blockbuster would be quite the understatement,” said Chris Lau. “We take great pride in knowing that we were sought out by Paramount Pictures Australia to be one of its local marketing partners, and in many ways this relationship epitomises who we seek to be as a company and as a brand. 2022 marks our 35th anniversary, and it is not lost on me that plans for the Laser business were being pulled together just as the original Top Gun movie hit cinemas.

“We hope this promotion also elevates our brand in the hearts and minds of consumers as they have the chance to win a wide range of prizes available exclusively through this promotion.”

The promotion ran from May 1 to May 31, 2022, offering not just the grand prize but also 101 merchandise packs and in-season movie passes as runner-up prizes. This collaboration has significantly boosted the visibility of both Laser’s brand and Top Gun: Maverick, creating a memorable campaign for consumers and fans alike.

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