Laser is celebrating the success of its marketing partnership with Mission Impossible 7: Dead Reckoning Part One, alongside a national consumer promotion, movie branding across its product range, and a series of preview screenings across the country.

As an official partner for the film in Australia, Laser has been one of the centerpieces for the film’s local marketing, with Mission Impossible 7 branding integrated across Laser’s point-of-sale in retail stores nationally.

Laser is providing significant exposure for the movie while delivering a money-can’t-buy prize of an international trip for two, in locations and with activities inspired by the movie. Major prize winners enjoyed an action-packed trip to Abu Dhabi, experiencing thrilling adventures and visiting iconic landmarks featured in the film.

The promotion ran from June 5 to July 30, 2023, offering not just the grand prize but also 150 merchandise packs and in-season movie passes as runner-up prizes. This collaboration has significantly boosted the visibility of both Laser’s brand and Mission Impossible 7, creating a memorable campaign for consumers and fans alike.

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